Introduction: Every year, new technology, trends, and strategies emerge in digital marketing, which continues to evolve at a quick pace. As we approach 2023, marketers and researchers must keep ahead of the curve by investigating novel concepts and areas of study inside the digital marketing landscape. In this article, we will explore the top 10 digital marketing research topics for 2023, offering exciting avenues for further investigation and understanding. The Impact of Voice Search on SEO: Voice search is gaining momentum, thanks to the rise of smart speakers and virtual assistants. Understanding how voice search influences search engine optimization (SEO) and identifying strategies to optimize content for voice queries are essential areas of research in the coming year. Personalization and Hyper-targeting: As consumers demand more individualized experiences, understanding the effectiveness and moral implications of hyper-targeted advertising and personalized marketing campa